Project Description

Testimonial post in the university magazine, UNICUM and on

Hochschule für Medien, Kommunikation und Wirtschaft

University student marketing

Authenticity is a decisive factor in the student marketing. In order to provide a credible insight into the master studies at HMKW, the university must let a student have his say. With the placement of their students’ voice-over in the UNICUM master special and under the heading “Bachelor… and then?” on, the university attained an authentic and direct approach to target audiences in the appropriate editorial environment. For a higher visibility in the online publication, an editorial teaser was played in rotation on in addition.

  • Design services

  • Content marketing

  • Online marketing

  • Distribution

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