UNICUM at the annual conference for university communication in September 2017
Hit? Hype? Native Advertising “is the much-discussed media buzzword that universities will not be able to avoid in the future. After all, it is important to adapt quickly to the changing needs of the young target group in online marketing. Native advertising campaigns promise approachable communication at eye level. But: What does that mean – and how do you do it right? Hashtags and glittering unicorns are not enough here – the catalogue of requirements for successful advertising measures is long, since every area from SEO to social media must be integrated. This workshop by UNICUM during the annual conference of the Federal Association for Higher Education Communication provides an overview of how it works, its opportunities for universities and concrete examples of best practice.